James Latchford

Chartered Financial Planner

Reviews and Ratings for Financial adviser James Latchford, Rayleigh

Get to know James

James is a Chartered Financial Planner with an Advanced Diploma in Financial Planning. He has worked in the financial services profession since 2006, starting in administration before progressing into paraplanning and financial planning.

His goal is to work with clients to help build secure financial futures through personalised strategies. He collaborates with individuals and families to assess their financial situation, goals, and priorities, creating tailored plans for wealth management, retirement, and investment growth. He guides clients through key financial decisions, simplifying complex concepts to help them feel more confident.

James also provides ongoing support, adjusting plans as life changes occur. He is committed to transparency, trust, and building long-term relationships, empowering clients to make informed financial decisions.

Outside of work, James enjoys spending quality time with his young family, whether on holidays, weekend trips, or family film nights. He also loves sport, particularly football and the NFL, and is a Freeman of the City of London, a distinction he is immensely proud of.

In the spotlight

How did you become a financial planner?

I took an entry-level role at a financial advice firm in 2006 and learned about the profession from the ground up. Throughout this time, I gained qualifications and experience across data entry, administration, paraplanning, and eventually progressed into financial planning.

What about your job is rewarding?

Meeting people is the most rewarding part of my job, as I am very much a people person and enjoy building relationships. I also enjoy solving problems and helping clients achieve their objectives, enabling them to enjoy the fruits of their long-term investment planning.

What do you like doing in the evenings/on the weekends?

I am very much a family man, so I enjoy spending time with my wife Jamie and my two children, Liliana and Lucas. In the evenings, I enjoy unwinding after a full day and sharing a meal with my wife. On weekends, we focus on family activities and, where possible, eating out together. If I can sneak away, I also enjoy going to watch West Ham live or on TV.

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